Why Gift? It costs about five times as much to acquire a new customer as it does to retain an old one. Instead of spending thousands on postcards, billboards and refrigerator magnets that target people who don’t know or care about you, you can invest a small fraction of that on thoughtful client Thank You gifts that turns current, recent and past clients who know and love you into ongoing streams of new business. Here’s why giving Thank You gifts can turn your satisfied clients into true Influence Marketers . Real Influence. In marketing, influence is everything. Companies shell out millions in cash and merchandise to secure endorsements from athletes, celebrities, and trendy social media influencers. Why? Because when these people speak, others listen. But in the world of Web 3.0, marketers have learned that the “little guys” wield even more influence than the folks we see Online and TV. Consider just a few statistics: 92% of customers trust word-of-mouth mor...